CORPORATE EVENT PRODUCTION
Effective face-to-face corporate communication or, Reaching 'the guy at the back, with bad eyesight - who'd rather be in the bar' A live events iBook for iPhone, iPad, and Mac. Third Edition downloadable worldwide through iTunes (as LIVE EVENT PRODUCTION) and in paperback format from Cambridge Entertainment Technology Press (as CORPORATE EVENT PRODUCTION) The book is aimed at university students and industry trainees needing to know more about how the corporate sector works from a practitioner, rather then purely academic point of view, with real-world issues and challenges. Structured around the production timeline, it takes the reader from receipt of a brief, through creative pitch response, collaborative pre-production design and planning to literally calling the show on the day. In short, the stage-by-stage process of putting together a memorable, engaging and effective live event communications project. An additional illustrated chapter for the third edition focuses on recent industry trends and technologies, sustainability, and handling stress and uncertainty. The creative challenge of turning negatives into positives. |
(From the iBookstore a 13 Question Introduction and the First Chapter on the role of the Creative Event Producer, is a free-download taster)
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'Win that Pitch!’
Online Professional Short Course DECEMBER 2024 For your reference I have another UAL online Short Course on Enhancing Pitching and Presentations skills scheduled for Monday 16th/Tuesday 17th December. For anyone who’s interested here’s a link to the course page for more information: |