CORPORATE EVENT PRODUCTION
Effective face-to-face corporate communication or, Reaching 'the guy at the back, with bad eyesight - who'd rather be in the bar'
A live events iBook for iPad/iMac, downloadable worldwide through iTunes (as LIVE EVENT PRODUCTION) and in paperback format from Cambridge Entertainment Technology Press
The book’s aimed at university students and industry trainees needing to know more about how the corporate sector works from a practitioner rather then purely academic point of view, with real-world issues and challenges.
Structured around the production timeline, it takes the reader from receipt of a brief, through creative pitch response, collaborative pre-production design and planning to literally calling the show on the day. In short, the stage-by-stage process of putting together a memorable, engaging and effective live event communications project.
(From the iBookstore the 13 question introduction is a free-download taster)